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Advertising and Marketing Law

Advertising and marketing professionals are dedicated to building and supporting brand identities. Cantor Colburn Trademark and Copyright practice attorneys regularly advise in-house and outside marketers, advertising agencies, and public relations firms on all facets of their advertising campaigns and marketing programs, from conception to completion.

We carefully prescreen and review client marketing and advertising materials – from print, radio, and television ads to direct marketing collateral and website materials – to ensure that:

• New marks, slogans, taglines, and copy are properly cleared
• Marks, slogans, taglines, and logos conform to established and accepted usage guidelines
• Product claims are adequately substantiated

Properly structured sweepstakes, contests, and other promotions can be powerful marketing and brand-enhancing tools. We work with clients to prepare and review rules and regulations that comply with applicable state laws. We also prepare and negotiate endorsements and other promotion-related contracts and agreements for our clients.

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